Why a copywriter is like a green smoothie

Copywriters may not be everyone’s taste, but we’re bloody good for you Who else loves when someone gives you a nickname? Not one of those mean kid ones at primary school that leave you deeply scarred for years, but an affectionate nickname fits you perfectly. And...

Bringing the Blog Back Baby!

As a copywriter, I know how important it is to keep your content ‘current’. It’s an aspect I always promote to my clients – blog it, blog it, blog it.
Anytime I help with website copy, I suggest that they have a blog section.

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