Melbourne Copywriter who ‘nails it every time’

You’ve got the ideas.
I help you find the words.

Why Writing Your Own Copy Feels So Bloody Hard

You know your stuff. You have ideas, stories and years of experience tucked away in that brain of yours.

The problem starts when you try to turn all of that into actual copy.

Suddenly, you’re overthinking every sentence. Deleting perfectly good paragraphs. Changing one word, changing it back again and somehow ending up with something that sounds nothing like you. 

Website copy, blog content, a professional bio… it doesn’t really matter. Writing about your own business, your expertise, or, heaven forbid, yourself can be ridiculously hard. 

Because you’re right in the thick of it. 

The things that make you different can feel completely ordinary to you. The story you’ve told a hundred times? You assume nobody cares. That little comment you make in passing? You don’t give it another thought. 

But sometimes, those are the very things that make someone stop and think:

‘Oh, that’s interesting. Tell me more.’

And that’s often where the best copy begins. 

Apparently, I Have a Knack for Getting People Talking.

I’m one of those naturally curious people. I ask questions. Lots of them. And somehow, people tend to tell me things. 

Sometimes a lot of things.

That’s why working with me doesn’t feel like an interview where I fire questions at you while you desperately try to come up with impressive answers. 

We just chat.

And as the conversation wanders from your business to your customers, what matters to you and probably a few completely random places along the way, I listen.

Really listen.

I pick up on the way you talk. The words you naturally use. The things that make you laugh, light up or suddenly have plenty to say about. 

That’s how I get to know the person behind the business. 

And that’s how I turn everything I’ve learned into copy that feels natural, sounds human and could only belong to you. 

Copywriting Services to Help You Find the Right Words

A half-written website. A blank blog page. A bio that sounds nothing like you.

If you’ve been putting off the writing, you’re in the right place. Here’s how I can help.

 

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SEO Website Copywriting

You know your business, but finding the words to explain what makes it different? That’s the tricky bit.

I’ll turn what makes your business tick into human, SEO friendly website copy that connects with your customers and helps the right people find you.

 

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Blog Copywriting

You’ve got plenty of knowledge and ideas. Finding the time to turn them into blogs people actually want to read is another story.

I’ll turn your expertise into useful, personality-packed content that keeps your readers and Google happy.

 

Bio Copywriting

Writing about yourself is a special kind of torture. Too modest and you undersell yourself. Try too hard, and sound like you’re accepting a lifetime achievement award. 

I’ll find the sweet spot with a professional bio that sounds like you on a really good day. 

 

Mon Gibson, Melbourne Copywriter

Why Choose Me As Your Copywriter?

Because you want more than someone who can string a few sentences together. 

You want a copywriter who gets you. Someone who can pick up on your personality, your sense of humour and all those little things that make you sound like, well, you.

I seem to have a slightly odd psychic ability for that. 

Maybe it’s empathy. Maybe it’s curiosity. Maybe it’s the fact that people tend to tell me things. A lot of things. Whatever it is, it means I can step into very different worlds and write for very different people without making everyone sound the same. 

For more than 17 years, I’ve written for tradies, lawyers, pet brands, luxury resorts and all sorts of businesses in between. 

Different industries. Different personalities. Different voices. 

And I bloody love that. 

I also know my way around SEO. I’ve spent years writing alongside some seriously clever SEO minds, including through my long-term freelance work with StudioHawk. So, when your project calls for it, I can bring keywords, search intent and Google into the mix without sucking the personality out of your words. 

And somewhere amongst all that experience and strategy, I’m still a giraffe-loving short arse with a wicked sense of humour who can balance a spoon on my nose. Legit!  

17+ years of copywriting experience

A knack for truly getting people

SEO smarts without the robot talk

Clever Humans & Businesses I’ve Written Copy For

From long-term collaborations to one-off projects, I’ve had the pleasure of writing for some brilliant businesses over the years. Here are just a few of them.

I’m also a regular freelancer for the award-winning global SEO company StudioHawk and have loved writing for top brands.

Blush-Worthy Copywriting Praise From Clients

I just wanted to say how grateful I am for all the work you did on my website. I get SO MANY bookings from my website and everyone comments how much they love it. Just wanted to share that with you as you are such a big part of that with your amazing copy!!

Megan Dent

Makeup Artist

Mon is clearly an expert at what she does best, I couldn’t be happier with my decision to work with Mon. She has an uncanny ability of understanding your needs and delivering just what you need to succeed. Mon really took the time to research and understand my business, so much so that I believe Mon can articulate it better than I ever could!

Luke Lim

3D Construction, Voxar

Mon wrote me a bio that is hands down the best portrayal of me on paper I’ve ever experienced. She got right to the heart of what I want my clients to know me for, both the serious and the ridiculous parts of my personality and skill. Mon was referred to me by a mutual connection and now I’m telling EVERYONE about her. She is absolutely amazing at what she does and I’m extremely grateful for her words. 

Carly Reading

VA, InkBlot VA

If you are looking for a smooth process with someone who really takes the time to get to know you and your business through her fantastic briefing docs and fast turnarounds then Monique is the copywriting wiz that you need! I went from feeling overwhelmed and daunted to really feeling connected and motivated by the copy that Monique provided. I have had friends who have been wowed when absorbing my new website and I just couldn’t have achieved this level of detail for SEO and layout without her.

Amber Andrews

Birth & Post-partum Doula, Birth Journey

Mon wrote me quality copy for a marketing booklet. She understood my brief and enhanced what I was initially thinking becoming a creative extension of my brain. She took initiative to find and include content I hadn’t thought of but further enriched the result. She has such great energy and enthusiasm that it was a joy to talk with her about what I was doing and answer her questions. It’s an easy Yes to recommend her to others.

Helen Palmer

Facilitation Artist, Questo

Monique is an awesome copywriter! She is friendly, efficient and does a great job every time. Mon writes my blogs, copy for both my website and sales pages at CloudXS Digital PLUS she writes the copy for my clients for their new websites. She really is such a lovely extension to my team, and I can’t recommend her highly enough. You’re a star! Xx

Alethea Tuitahi

Course Specialist, CloudXS Digital

My Latest Thoughts, Stories & Copywriting Tips

Ready to Get Those Words Out of Your Head?

You’ve got the ideas, the experience and probably a lot more to say than you realise. 

I’ll bring the questions, the curiosity and my slightly odd psychic abilities. Together, we’ll turn what’s in your head into website copy, blog content or a professional bio that feels like you and gives the right people a reason to choose you. 

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