LinkedIn Profile &
Bio Copywriting
Sound like yourself.
Just with the good bits left in.
Writing Your Own LinkedIn Profile Gets Weirdly Awkward
You can talk about your business, your clients and what you do all day without giving it much thought.
But sit down to write your own LinkedIn profile and suddenly every sentence feels a bit… ugh.
Too modest and you’re selling yourself short. Too confident and you’re wondering if you sound completely full of yourself. So you tweak it. Delete the bit that sounds too braggy. Add something more “professional”.
Read it again.
Who the hell is this person?
Because you do know what you’re good at. You’ve got years of experience and plenty of proof behind you. You just don’t spend your days thinking about which bits make you interesting.
And that’s the tricky part. Working out what actually matters to the people reading your profile, and how to talk about it without sounding like you’re trying way too hard.
Sometimes You Need Someone Else To Spot The Good Stuff
When you’ve been doing something for years, the impressive stuff starts feeling pretty ordinary.
That project you casually mention? “Oh, that was ages ago.”
The thing clients constantly thank you for? “That’s just part of my job.”
The unusual way you ended up doing what you do? “Nobody wants to hear about that.”
Actually, they might.
That’s where having a LinkedIn profile writer or professional bio writer on the outside can really help.
I’m listening for the bits you skim over. The stories you nearly leave out. The things you’re good at that don’t feel particularly special anymore because, well, you’ve been doing them for years.
Then we work out what’s worth keeping and turn it into LinkedIn profile copywriting or professional bio writing that sounds confident and credible, but still sounds like you.
We’ll get the right keywords in there too, where they make sense. Just not at the expense of sounding human.
Because the whole point is to sound more like you, not less.
‘‘Mon wrote me a bio that is hands down the best portrayal of me on paper I’ve ever experienced. She got right to the heart of what I want my clients to know me for, both the serious and the ridiculous parts of my personality and skill’.
Here’s What Good LinkedIn Profile Copywriting Should Actually Do
Your LinkedIn profile should give people a feel for who you are, what you do and why you’re good at it. Sounds simple enough, right?
Except when you’re trying to squeeze years of experience into a few paragraphs while also sounding professional, it’s surprisingly easy to lose you somewhere along the way.
A professional bio is much the same. Of course, it needs to cover the important stuff, but it should also give people a sense of the person behind the job title.
Because you can list every skill, achievement and impressive sounding credential you like, but if someone gets to the end and still has no real feel for you, we’ve missed the good bit.
Sound like you on your best day
Bring the things you've overlooked to the surface
Show what makes you worth knowing
Use the right keywords without forcing them in
Give the right people a reason to connect
Let your personality do some of the talking
Plus
I ask the questions you wouldn't think to ask yourself
There’s a reason I don’t just ask for your job title and a list of achievements and toddle off to write.
My briefing digs into what you do, who you help, what people value about working with you, the things you’re proud of and plenty of the human stuff too. It helps me build a much fuller picture of you, including the bits you might never think to put in a LinkedIn profile or professional bio yourself.
Because when you’re the subject, it’s surprisingly easy to leave out some of the best bits.
LinkedIn know how, without the LinkedIn blah
There’s a proper strategy behind this too. I’ve completed specialist LinkedIn copywriting training (with leading experts in this field) and bring more than 17 years of copywriting experience along for the ride.
I’ll think about your audience, positioning, profile structure and the words people may use to find someone like you.
Then I’ll bring it all together in a way that feels natural, not like you swallowed the LinkedIn dictionary for breakfast.
My LinkedIn Profile Copywriting Process
You don’t need to arrive knowing exactly what your LinkedIn profile should say. That would rather defeat the point of hiring me.
You bring what you know about yourself, your work and where you want to go next. I’ll bring the outside perspective, a fresh pair of eyes and plenty of copywriting know how.
Together, we’ll work out what deserves a spot, what you can happily leave out and how to pull it all together without losing you in the process.
Discover
Before I write anything, I’ll send you my briefing form to get us started. We’ll look at who you want to reach, what you do, what makes you different, your experience, achievements and all the other bits that help me understand what makes you, well, you.
By the time we’re done, I’ll have plenty to work with and you might even see your own experience a little differently too.
Write
Now you get to leave the writing with me.
I’ll take everything we’ve uncovered and turn it into a LinkedIn profile that sounds like you, shows people what they need to know and gives your personality room to come through. I’ll also consider your audience, positioning and relevant keywords, so the strategy is there without your profile sounding as though it was written for a search box.
Refine
Your first draft will arrive in a Word document, ready for you to read through at your own pace.
This is the bit where I really want you to ask yourself, “Does this sound like me?” If something feels off, tell me.
We’ll work through one round of revisions together until the words feel right and your finished profile is ready to make its LinkedIn debut.
Why Choose Me As Your LinkedIn Profile Copywriter?
Writing someone else’s LinkedIn profile or professional bio is a funny old job. I’m putting words in your mouth, after all, so I’d better make sure they sound like something you’d actually say.
That means getting to know more than your job title and how many years you’ve been doing it. I want to know what matters to you, what you’re proud of, what people value about working with you and the little quirks that make you you.
I’ve been writing for people across all sorts of industries for more than 17 years, and no two have sounded the same. That’s kind of the point.
My job isn’t to give you a shiny new “professional voice”. You already have one. I’m here to help you find the words for it.
And when that first draft lands in your inbox?
I want you to read it and think, “Yep. That’s me.”
LinkedIn training that goes beyond the basics
I’ve completed specialist LinkedIn copywriting training through the Australian School of Copywriting, developed with LinkedIn expert Adam Franklin. So your profile has real strategy behind it, from positioning and structure to making the right words easier to find.
17+ years of finding the right words
I’ve been writing professionally since 2009 for people and businesses across just about every kind of industry. That experience has taught me something pretty important: good copywriting isn’t about making everyone sound good. It’s about making everyone sound like themselves.
Your voice stays yours (always)
You won’t get a Mon shaped version of you. I adapt how I write to the person sitting in front of me, because your personality, your audience and the way you naturally communicate should shape the finished copy.
Lovely Words From People I’ve Written Words About
You are amazing! Thank you! I seriously don’t know what I would have done without you. Thank you so much for sending through the product descriptions. You are truly magnificent! And your blog writing makes me sound smart…
I first approached Monique to assist me with a rebranding of my business. The first stop was the content for my website. Monique listened patiently while I went over the ideas I had, and carefully considered the look and feel I said I was going for. When she came back with my first draft, I was absolutely beaming! It was like she was reading my mind – but writing it better! If I had any changes or suggestions, Monique was quick to come up with something else that fit perfectly, without making me feel like I was being a pain in the backside. I am totally in love with the content she has written, and have now sent her on her next mission for me… my advertising flyers! Thanks Mon! You really are my shining MonSTAR!
I recently approached Mon to help me work on a sales letter for my business. She was incredible!!!!! Mon went above and beyond what I was expecting and came out the other side with a beautifully written letter that would surely make any sane person jump at the chance to work with me! Her attention to detail, sound advice and words of wisdom were all so very much appreciated and made working with her, a really easy relaxing experience. Mon put my mind at ease when I was struggling to find the words to put my idea in place. Thank you Mon for everything!!!!
I have had the greatest pleasure engaging Monique to assist me with copywriting for not only my own business but also to assist my clients. She has been engaged to polish blog posts, newsletters, email campaigns and also write copy from bullet points supplied for blog posts and various marketing collateral. She is a talented gem to work with and I will continue to use Monique’s services into the future.
Every LinkedIn Profile Has a Different Story To Tell
Some people need a complete LinkedIn profile refresh. Others need help with their About section, a professional bio, or both.
Once I know what you need and where you want the words to work, I can recommend the right approach and put together a quote for your project.
No cookie cutter packages. Just the words you actually need.
All Your LinkedIn Profile Copywriting Questions Answered
What should I include in my LinkedIn profile?
Your LinkedIn profile should tell people what you do, who you help, what you bring to the table and give them a bit of a feel for the person behind it all.
That doesn’t mean cramming in every job you’ve had since you were 17 or listing every skill you’ve picked up along the way.
The trick is knowing what matters now. What do you want people to know about you? What backs that up? And what might make the right person think, “Ooh, I like the sound of them.”
That’s the stuff we want.
What should I write in my LinkedIn About section?
Your LinkedIn About section is where you get to step out from behind the job title and actually introduce yourself.
Tell people what you do, who you do it for, what you bring to the table and why you do things the way you do. Add some proof where it helps and, please, let a little personality sneak in too.
It doesn’t need your entire life story.
Just enough of the right story to make people want to know more.
How do I write about myself on LinkedIn without sounding arrogant?
Start by ditching the pressure to sound impressive.
You don’t need to tell everyone you’re brilliant. Talk about what you’ve done, what you know, the results you’ve helped create and what people come to you for. Specifics do the showing for you.
And remember, the things that feel ordinary to you may not sound ordinary to someone else.
That’s often why writing about yourself feels so awkward. You’re trying to decide whether something is worth mentioning while simultaneously worrying that mentioning it makes you sound full of yourself.
Exhausting, isn’t it?
Do keywords mater in a LinkedIn profile?
Yep, keywords matter in a LinkedIn profile, but nobody wants to read one that sounds like you swallowed a keyword list.
The right words can help people understand what you do and make it easier for you to turn up when they’re looking for someone with your skills or experience.
So yes, we’ll think about keywords.
Then we’ll use them where they belong and get on with sounding like a human.
What does a LinkedIn profile writer actually do?
A LinkedIn profile writer does much more than take your old profile and make the sentences prettier.
At least, I do.
I’ll get to know you, what you do, where you’re heading, what you want to be known for and the bits of your experience you may have forgotten were even interesting.
Then I’ll work out what deserves a spot and turn it into a profile that sounds like someone you recognise.
Preferably you.
What's the difference between a LinkedIn profile and a professional bio?
A LinkedIn profile lives on LinkedIn and has a few different parts doing different jobs. Your headline, About section and experience all help build the bigger picture.
A professional bio is usually a standalone introduction for somewhere like your website, speaker page, media kit or company profile.
Different formats. Different places.
But whether I’m writing your LinkedIn profile or your professional bio, you should sound like the same person in both.
Can AI write my LinkedIn profile for me?
Yep. AI can help you write a LinkedIn profile.
But there’s a catch.
AI works with what you give it. And when you’re writing about yourself, you’re often the person most likely to leave out the interesting stuff because it doesn’t seem particularly interesting to you.
That’s where another human brain comes in handy.
Before I worry about writing lovely sentences, I want to work out what we should be saying in the first place.
Then we make it sound good.
Will my LinkedIn profile still sound like me?
I’m not here to turn you into me, make you sound more corporate or suddenly give you a vocabulary you’ve never used in your life.
I’ll bring the questions, outside perspective, strategy and copywriting know how. You bring the experience and personality.
Then I’ll find the words that bring the two together.
Because when you read your finished profile, I don’t want you wondering, “Who the hell talks like that?”
I want you thinking:
“Yep. That’s me.”
Ready For a LinkedIn Profile
That Actually Sounds Like You?
You’ve already got the experience, personality and stories worth talking about. You might just need someone on the outside to help you work out what matters and find the right words for it.
That’s where I come in.
Let’s create a LinkedIn profile or professional bio that feels like you, says what you’ve been struggling to say and makes the right people want to know more.