Why a copywriter is like a green smoothie

Why a copywriter is like a green smoothie

Copywriters may not be everyone’s taste, but we’re bloody good for you Who else loves when someone gives you a nickname? Not one of those mean kid ones at primary school that leave you deeply scarred for years, but an affectionate nickname fits you perfectly. And...

I need a backspace button for my mouth

I need a backspace button for my mouth

Because sometimes, the filter just doesn’t work As a trained copywriter, I’ve learnt to ‘write as I speak’. It’s a vital skill for creating engaging copy that keeps people reading. So, writing as I speak has now become second nature for me. But what it’s also done is...

Want to know what really makes a copywriter hot?

Want to know what really makes a copywriter hot?

Read on if you’re a little curious Have you got one of those friends who always shares those ‘too much information’ stories? Well, today that’s me. I’m about to tell you what makes a copywriter hot. The hot that makes me go ‘OMG that’s amazing’. Powerful eye candy....

It’s obvious that Ford uses a copywriter

It’s obvious that Ford uses a copywriter

Here’s how I picked it up. When most people are watching TV, they hang out for the ad breaks to run to the loo, grab a drink or look at their phone. Not me – I’m not normal. You see, being a copywriter does have downfalls. I check my phone during the show and pay...

The rise of ‘Negative Nancy’ online marketing

The rise of ‘Negative Nancy’ online marketing

As a copywriter, I’m not a fan of this trend – but geez it works   By the end of 2016 I was totally over Facebook groups. All the whinging, all the sooking, all the negativity, all the passive-aggressive competitiveness. I was drained, I was over it and honestly, it...

How I smoozed the crap outta Holden

How I smoozed the crap outta Holden

And the only thing I flashed was my copywriting skills… A couple of months ago my new baby girl, Precious, came into my life. I may be a biased mum, but she’s totally amazing. She never whinges and she’s super responsive. And pretty – oh boy is she pretty. I love my...

Bug me in the shops and I’ll out-talk you (every time)

Bug me in the shops and I’ll out-talk you (every time)

Seriously buddy you suck at sales - you need a copywriter Damn my face, damn it to hell. For some reason, it keeps looking happy. It’s been a curse I’ve lived with for years. It seems anywhere I go, my face screams, ‘I’m a friendly chick, yes please talk to me and...

What is a ghostwriter (in a copywriter’s opinion)?

What is a ghostwriter (in a copywriter’s opinion)?

And why I'll never be a ghostwriter I have a secret SEO squirrel working with me. And he’s a real gun. He totally gets all that technical SEO shit that my creative brain doesn’t want to think about. But when he started blabbing on about how well I’d rank for...

Your $10 blog post will never go viral

Your $10 blog post will never go viral

I don’t even know why you’d bother... It happens in every industry. Amateur hacks who swoop in, undercharging clients for a service and promoting it all over social media. They’re the ones who make you (the pro), want to reach through your computer screen and shake...

Get to know your target market before you write your copy

Get to know your target market before you write your copy

What comes first, your target market or your copywriting? Unlike the old question, ‘What came first – the chicken or the egg’, the answer to this is a no-brainer. You’d be surprised how many VAs still haven’t worked this out. And when you come to me for copywriting,...

7 elements for writing just about anything

7 elements for writing just about anything

I'm spewing that my kids are too old for fairy tales At 17 and 15, if I tried to tell them a bedtime story, I’d have to stay up past my own bedtime – screw that, I need sleep. I loved being able to express my creative side and tell them the funniest, unique bedtime...

Recent Posts

Pin It on Pinterest

Share This