How to survive as a soloist small business
How to survive as a soloist small business Hint: It goes beyond offering a super service Have you been watching the news lately? How're all the big companies going into liquidation hey? But while these big companies are crumbling, I’m still here – for almost 10 years!...
Blogging doesn’t have to be painful
Little blogging tips from leading experts As a copywriter, I promote that you should be blogging. As a business owner, mum, wife, driving instructor, social planner, cook, cleaner, pizza maker, zookeeper, financial controller, car fixer, and Netflix binge watcher, I...
Sorry honey bunny, but I cheated
Sweaty confessions of a blog copywriter This is not the easiest blog post to write. In fact, I don’t really feel like writing it, but I must. I haven’t been giving any love in quite some time, and I’m noticing the drought. So, I cheated. My Gawd. I did it. We're all...
Tackling the best way to write copy in 2018
Banish the old buzzwords and talk to people Ok, I admit it. I’m somewhat of a Facebook stalking junkie. I belong to a few Facebook groups that are relevant to my business (but unsubscribed to the ones who did nothing but bitch). I don’t often participate (I’m a tad...
Why a copywriter is like a green smoothie
Copywriters may not be everyone’s taste, but we’re bloody good for you Who else loves when someone gives you a nickname? Not one of those mean kid ones at primary school that leave you deeply scarred for years, but an affectionate nickname fits you perfectly. And...
How to get your blog shared without getting on your knees
‘Coz that’s not the way quality girls get likes Have you ever been listening to a webinar, doodling on your notepad, twisting your hair around your finger, checking emails, when pow – the speaker says something that gives you a giggle, and it becomes the ONLY thing...
I need a backspace button for my mouth
Because sometimes, the filter just doesn’t work As a trained copywriter, I’ve learnt to ‘write as I speak’. It’s a vital skill for creating engaging copy that keeps people reading. So, writing as I speak has now become second nature for me. But what it’s also done is...
Want to know what really makes a copywriter hot?
Read on if you’re a little curious Have you got one of those friends who always shares those ‘too much information’ stories? Well, today that’s me. I’m about to tell you what makes a copywriter hot. The hot that makes me go ‘OMG that’s amazing’. Powerful eye candy....
It’s obvious that Ford uses a copywriter
Here’s how I picked it up. When most people are watching TV, they hang out for the ad breaks to run to the loo, grab a drink or look at their phone. Not me – I’m not normal. You see, being a copywriter does have downfalls. I check my phone during the show and pay...
How I accidentally increased my website hits by 329.03%
And all I did was blog about a trend I saw on Facebook… I’ve been a blog writer for a while now. I blog about copywriting, giving you little tips that I think you’ll find useful for your own online business. But a couple of weeks ago, I tried something a bit...
The rise of ‘Negative Nancy’ online marketing
As a copywriter, I’m not a fan of this trend – but geez it works By the end of 2016 I was totally over Facebook groups. All the whinging, all the sooking, all the negativity, all the passive-aggressive competitiveness. I was drained, I was over it and honestly, it...
A copywriter who makes typos – how shameful
I hate to be the one to break it to you, but typos happen. Seriously. Some days it doesn’t matter how many times I re-read my words, typos appear like seagulls at Maccas.
How I smoozed the crap outta Holden
And the only thing I flashed was my copywriting skills… A couple of months ago my new baby girl, Precious, came into my life. I may be a biased mum, but she’s totally amazing. She never whinges and she’s super responsive. And pretty – oh boy is she pretty. I love my...
Bug me in the shops and I’ll out-talk you (every time)
Seriously buddy you suck at sales - you need a copywriter Damn my face, damn it to hell. For some reason, it keeps looking happy. It’s been a curse I’ve lived with for years. It seems anywhere I go, my face screams, ‘I’m a friendly chick, yes please talk to me and...
What is a ghostwriter (in a copywriter’s opinion)?
And why I'll never be a ghostwriter I have a secret SEO squirrel working with me. And he’s a real gun. He totally gets all that technical SEO shit that my creative brain doesn’t want to think about. But when he started blabbing on about how well I’d rank for...
