A copywriter’s thoughts: is copywriting still a feasible business?
It's crazy how quickly things change in the online world, especially when it comes to what Google loves or penalises. One minute, they were giving the big thumbs down to AI-generated content, but now – well, it seems if they can't beat it, they'll join it. With Google...
How accurate are AI Detector tools for picking human vs robot copywriting?
With the rise of AI like ChatGPT, Google has updated a ranking factor to determine whether your copy is human or robotic. More and more businesses are aware of this and, as a result, run their copy through AI detector tools like Copyleaks. As a copywriter, this is a...
Why copywriters are so important for any business
Let me ask you a question. Do you like writing? And by writing, I mean proper SEO copywriting that you need for your business - writing your website content, blogs, product descriptions, bios etc. Some business owners will say, 'I love writing', but they don't have...
A copywriter’s tips on why you should avoid writing content for Google
As a trained SEO copywriter, you’re probably thinking, ‘Mon, why the hell would you say to avoid writing content for Google’. Seriously, isn’t that the purpose of the content? To increase your rankings? Well yes, of course it is! BUT… Times are changing. Gone are the...
Top 4 reasons why AI copywriting will never replace an SEO trained copywriter
I’m a human copywriter, so it’s natural to get a little bit ‘wobbly’ when you see people promoting AI copywriting as the ‘next best thing’. I can honestly tell you it’s not really! And that’s not just because I’m a real-life human SEO copywriter. There’s a whole mixed...
Copywriting is more than words
Copywriting is more than words It’s the art of conversation In a busy online world, no one has time to be reading waffling dribble trying to pass as legit copywriting. Think about what you do when you land on a website. Firstly, you have a quick skim read of the...
How to write clickable SEO title and meta description tags
How to write clickable SEO title and meta description tags And have a little fun with them while you’re at it! If you haven’t already read my blog on what an SEO title and meta description tag is, you should have a quick read first. The importance of meta tags is...
HTML SEO title and meta description tags matter! Here’s why.
What are HTML SEO title and meta description tags? Here’s a hint - they're vital for SEO! At the risk of sounding like a total bore, I LOVE writing HTML (SEO) title and meta description tags. They are a massively vital part of SEO and when you get these right and see...
How to boost your Google ranking with simple SEO keyword tips
Every little word placement can help you with your SEO. I’ve recently been helping clients to make the smallest of changes to their website copywriting to achieve some great results in Google. Yes, SEO is a huge beast that encompasses so many elements, but I focus on...
SEO copywriting for online dating sites
How my copywriting skills made me one very popular hottie on online dating sites… And what not to say to a copywriter! As an affectionate little chatterbox who doesn’t want to spend the rest of my life alone, I decided it was time to join a dating app. It was my...
How to survive as a soloist small business
How to survive as a soloist small business Hint: It goes beyond offering a super service Have you been watching the news lately? How're all the big companies going into liquidation hey? But while these big companies are crumbling, I’m still here – for almost 10 years!...
Blogging doesn’t have to be painful
Little blogging tips from leading experts As a copywriter, I promote that you should be blogging. As a business owner, mum, wife, driving instructor, social planner, cook, cleaner, pizza maker, zookeeper, financial controller, car fixer, and Netflix binge watcher, I...
Sorry honey bunny, but I cheated
Sweaty confessions of a blog copywriter This is not the easiest blog post to write. In fact, I don’t really feel like writing it, but I must. I haven’t been giving any love in quite some time, and I’m noticing the drought. So, I cheated. My Gawd. I did it. We're all...
Tackling the best way to write copy in 2018
Banish the old buzzwords and talk to people Ok, I admit it. I’m somewhat of a Facebook stalking junkie. I belong to a few Facebook groups that are relevant to my business (but unsubscribed to the ones who did nothing but bitch). I don’t often participate (I’m a tad...
Why a copywriter is like a green smoothie
Copywriters may not be everyone’s taste, but we’re bloody good for you Who else loves when someone gives you a nickname? Not one of those mean kid ones at primary school that leave you deeply scarred for years, but an affectionate nickname fits you perfectly. And...
