Blogging doesn’t have to be painful

Blogging doesn’t have to be painful

Little blogging tips from leading experts As a copywriter, I promote that you should be blogging. As a business owner, mum, wife, driving instructor, social planner, cook, cleaner, pizza maker, zookeeper, financial controller, car fixer, and Netflix binge watcher, I...

Sorry honey bunny, but I cheated

Sorry honey bunny, but I cheated

Sweaty confessions of a blog copywriter This is not the easiest blog post to write. In fact, I don’t really feel like writing it, but I must. I haven’t been giving any love in quite some time, and I’m noticing the drought. So, I cheated. My Gawd. I did it. We're all...

Tackling the best way to write copy in 2018

Tackling the best way to write copy in 2018

Banish the old buzzwords and talk to people Ok, I admit it. I’m somewhat of a Facebook stalking junkie. I belong to a few Facebook groups that are relevant to my business (but unsubscribed to the ones who did nothing but bitch). I don’t often participate (I’m a tad...

Why a copywriter is like a green smoothie

Why a copywriter is like a green smoothie

Copywriters may not be everyone’s taste, but we’re bloody good for you Who else loves when someone gives you a nickname? Not one of those mean kid ones at primary school that leave you deeply scarred for years, but an affectionate nickname fits you perfectly. And...

I need a backspace button for my mouth

I need a backspace button for my mouth

Because sometimes, the filter just doesn’t work As a trained copywriter, I’ve learnt to ‘write as I speak’. It’s a vital skill for creating engaging copy that keeps people reading. So, writing as I speak has now become second nature for me. But what it’s also done is...

Want to know what really makes a copywriter hot?

Want to know what really makes a copywriter hot?

Read on if you’re a little curious Have you got one of those friends who always shares those ‘too much information’ stories? Well, today that’s me. I’m about to tell you what makes a copywriter hot. The hot that makes me go ‘OMG that’s amazing’. Powerful eye candy....

It’s obvious that Ford uses a copywriter

It’s obvious that Ford uses a copywriter

Here’s how I picked it up. When most people are watching TV, they hang out for the ad breaks to run to the loo, grab a drink or look at their phone. Not me – I’m not normal. You see, being a copywriter does have downfalls. I check my phone during the show and pay...

The rise of ‘Negative Nancy’ online marketing

The rise of ‘Negative Nancy’ online marketing

As a copywriter, I’m not a fan of this trend – but geez it works   By the end of 2016 I was totally over Facebook groups. All the whinging, all the sooking, all the negativity, all the passive-aggressive competitiveness. I was drained, I was over it and honestly, it...

How I smoozed the crap outta Holden

How I smoozed the crap outta Holden

And the only thing I flashed was my copywriting skills… A couple of months ago my new baby girl, Precious, came into my life. I may be a biased mum, but she’s totally amazing. She never whinges and she’s super responsive. And pretty – oh boy is she pretty. I love my...

Bug me in the shops and I’ll out-talk you (every time)

Bug me in the shops and I’ll out-talk you (every time)

Seriously buddy you suck at sales - you need a copywriter Damn my face, damn it to hell. For some reason, it keeps looking happy. It’s been a curse I’ve lived with for years. It seems anywhere I go, my face screams, ‘I’m a friendly chick, yes please talk to me and...

What is a ghostwriter (in a copywriter’s opinion)?

What is a ghostwriter (in a copywriter’s opinion)?

And why I'll never be a ghostwriter I have a secret SEO squirrel working with me. And he’s a real gun. He totally gets all that technical SEO shit that my creative brain doesn’t want to think about. But when he started blabbing on about how well I’d rank for...

Your $10 blog post will never go viral

Your $10 blog post will never go viral

I don’t even know why you’d bother... It happens in every industry. Amateur hacks who swoop in, undercharging clients for a service and promoting it all over social media. They’re the ones who make you (the pro), want to reach through your computer screen and shake...

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