Is Hiring a Website Copywriter Worth It?
You’ve decided it’s time for a shiny new website. Or maybe the old one has finally reached the “yeah, we really need to do something about that” stage. Either way, it’s all a bit exciting. Then you start adding up the costs. There’s the web designer. The developer....
If AI Can Write Your Copy, Why Would You Pay Me?
I use AI. Yes, I said it. And considering I’ve been a professional copywriter for more than 17 years, you might expect me to follow that confession with a long list of reasons why AI will never replace a real writer. But I’m not going to. Because I like AI. I use it...
Why People Stop Listening (And What It Can Teach You About Website Copywriting)
Have you ever been mid-conversation with someone… and realised you’ve completely stopped listening? You’re nodding. You’re smiling. You’re doing all the right things. But your brain? Gone. Thinking about dinner. Your to-do list. Whether you left the straightener on....
Getting My Lashes Done Taught Me More About Branding Than You’d Think
I get my lashes done every two weeks. Which probably tells you two things about me: I like low-effort, high-impact life choices I’m loyal once I find someone good Finding “your trusted person” is everything We moved recently, which meant I had to find a new lash tech....
What My New Fav Local Restaurant Taught Me About Customer Experience
We’re regulars. Not in a ‘we go every single night’ way.But enough that when we walk in, there’s a bit of recognition. A smile. Sometimes ‘Mon style nachos?’. And honestly? That tiny moment does more than any marketing ever could. Because it makes you feel known. It’s...
What Learning Filipino at My Local Bar Taught Me About Communication (and Copywriting)
What Learning Filipino at My Local Bar Taught Me About Communication (and Copywriting) We’re those people. You know the ones. The ones who go to their local and somehow end up knowing everyone’s name. The bartender, the venue manager, the waiter from the place down...
The Psychology Behind Copy That Sells Fun Stuff
The Psychology Behind Copy That Sells Fun Stuff (Because fun and strategy can totally hang out together) Let’s be honest. When your brand is full of personality, it’s tempting to think your copy should just 'go with the vibe.' Bright colours, cheeky captions, maybe a...
Blogs That Bring in Clients (Not Just SEO Points)
Let me ask you a question. Have you ever written a blog, hit publish, and then…nothing. No emails. No new leads. Not even a pity like on Facebook. Just silence. It’s like shouting into the void while your dog looks at you like, ‘Was that worth three cups of coffee and...
Your Brand Voice Matters: How to Make Your Business Sound Like You
Ever read a business's Instagram caption and thought, “Did a robot write this?” Or clicked on a website and immediately got hit with “synergy-driven innovation solutions” and noped out? Yeah. That’s what happens when a brand doesn’t have a voice. Or worse… It has one...
So you used ChatGPT to write a blog post…I can tell
So you used ChatGPT to write a blog post… I can tell. I want to start by taking a wild guess where you’re at with writing your SEO blogs: You don’t have time You’ve got no clue what to say You’re staring at a blank page thinking, ‘Hell no’ (perhaps swearing a bit),...
Why your LinkedIn profile copywriting matters
Why your LinkedIn profile copywriting matters If you’re like most business owners, you know you need a LinkedIn profile to enhance your professional image. So, you’ve probably cobbled something together and then set and forget. But did you know that your LinkedIn...
Why your website copy isn’t converting (and how to fix it)
Why your website copy isn’t converting (and how to fix it) Your website looks great, right? Your brand colours pop, the layout is sleek and modern, and you’ve spent hours crafting the perfect images to capture attention. You think it’s a sparkling piece of art, and...
The top signs your small business needs an SEO copywriter
If there’s one thing I’ve learnt since 2009, running a business means I wear many hats in one day. And I don’t mean like cool baseball caps I change into when the mood strikes. If you’re a small business owner, you’d get this too. You’re a CEO, a marketer, a customer...
The ultimate checklist for writing better copy (even if you’re not a copywriter)
I’ll let you in on a little secret. Even as a seasoned copywriter, I still have days when I stare blankly at a white page, waiting for the words to appear magically. But it’s not due to lack of training! My excuse is that my creative copywriting brain sometimes thinks...
A copywriter’s thoughts: is copywriting still a feasible business?
It's crazy how quickly things change in the online world, especially when it comes to what Google loves or penalises. One minute, they were giving the big thumbs down to AI-generated content, but now – well, it seems if they can't beat it, they'll join it. With Google...
