by monstar | Nov 29, 2023 | Blog, Monstar thoughts
It’s crazy how quickly things change in the online world, especially when it comes to what Google loves or penalises. One minute, they were giving the big thumbs down to AI-generated content, but now – well, it seems if they can’t beat it, they’ll...
by monstar | Apr 26, 2023 | Blog
With the rise of AI like ChatGPT, Google has updated a ranking factor to determine whether your copy is human or robotic. More and more businesses are aware of this and, as a result, run their copy through AI detector tools like Copyleaks. As a copywriter, this is a...
by monstar | Mar 16, 2023 | Blog
Let me ask you a question. Do you like writing? And by writing, I mean proper SEO copywriting that you need for your business – writing your website content, blogs, product descriptions, bios etc. Some business owners will say, ‘I love writing’, but...
by monstar | Mar 16, 2023 | Blog
As a trained SEO copywriter, you’re probably thinking, ‘Mon, why the hell would you say to avoid writing content for Google’. Seriously, isn’t that the purpose of the content? To increase your rankings? Well yes, of course it is! BUT… Times are changing. Gone are the...
by monstar | Sep 16, 2020 | Blog, Blog Copywriting
Copywriting is more than words It’s the art of conversation In a busy online world, no one has time to be reading waffling dribble trying to pass as legit copywriting. Think about what you do when you land on a website. Firstly, you have a quick skim read of the...
by monstar | Aug 10, 2020 | Blog, Copywriting
How to write clickable SEO title and meta description tags And have a little fun with them while you’re at it! If you haven’t already read my blog on what an SEO title and meta description tag is, you should have a quick read first. The importance of meta tags is...
