by monstar | Aug 14, 2026 | Blog
I use AI. Yes, I said it. And considering I’ve been a professional copywriter for more than 17 years, you might expect me to follow that confession with a long list of reasons why AI will never replace a real writer. But I’m not going to. Because I like AI. I use it...
by monstar | Aug 12, 2026 | Blog
Have you ever been mid-conversation with someone… and realised you’ve completely stopped listening? You’re nodding. You’re smiling. You’re doing all the right things. But your brain? Gone. Thinking about dinner. Your to-do list. Whether you left the straightener on....
by monstar | Jun 30, 2026 | Blog
I get my lashes done every two weeks. Which probably tells you two things about me: I like low-effort, high-impact life choices I’m loyal once I find someone good Finding “your trusted person” is everything We moved recently, which meant I had to find a new lash tech....
by monstar | May 27, 2026 | Blog
We’re regulars. Not in a ‘we go every single night’ way.But enough that when we walk in, there’s a bit of recognition. A smile. Sometimes ‘Mon style nachos?’. And honestly? That tiny moment does more than any marketing ever could. Because it makes you feel known. It’s...
by monstar | Apr 9, 2026 | Blog
What Learning Filipino at My Local Bar Taught Me About Communication (and Copywriting) We’re those people. You know the ones. The ones who go to their local and somehow end up knowing everyone’s name. The bartender, the venue manager, the waiter from the place down...
by monstar | Oct 23, 2025 | Blog
The Psychology Behind Copy That Sells Fun Stuff (Because fun and strategy can totally hang out together) Let’s be honest. When your brand is full of personality, it’s tempting to think your copy should just ‘go with the vibe.’ Bright colours, cheeky...
