Why a copywriter is like a green smoothie

Copywriters may not be everyone’s taste, but we’re bloody good for you Who else loves when someone gives you a nickname? Not one of those mean kid ones at primary school that leave you deeply scarred for years, but an affectionate nickname fits you perfectly. And...

I need a backspace button for my mouth

Because sometimes, the filter just doesn’t work As a trained copywriter, I’ve learnt to ‘write as I speak’. It’s a vital skill for creating engaging copy that keeps people reading. So, writing as I speak has now become second nature for me. But what it’s also done is...

Want to know what really makes a copywriter hot?

Read on if you’re a little curious Have you got one of those friends who always shares those ‘too much information’ stories? Well, today that’s me. I’m about to tell you what makes a copywriter hot. The hot that makes me go ‘OMG that’s amazing’. Powerful eye candy....

It’s obvious that Ford uses a copywriter

Here’s how I picked it up. When most people are watching TV, they hang out for the ad breaks to run to the loo, grab a drink or look at their phone. Not me – I’m not normal. You see, being a copywriter does have downfalls. I check my phone during the show and pay...

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