Is Hiring a Website Copywriter Worth It?

You’ve decided it’s time for a shiny new website. Or maybe the old one has finally reached the “yeah, we really need to do something about that” stage. Either way, it’s all a bit exciting. Then you start adding up the costs. There’s the web designer. The developer....

Tackling the best way to write copy in 2018

Banish the old buzzwords and talk to people Ok, I admit it. I’m somewhat of a Facebook stalking junkie. I belong to a few Facebook groups that are relevant to my business (but unsubscribed to the ones who did nothing but bitch). I don’t often participate (I’m a tad...

Why a copywriter is like a green smoothie

Copywriters may not be everyone’s taste, but we’re bloody good for you Who else loves when someone gives you a nickname? Not one of those mean kid ones at primary school that leave you deeply scarred for years, but an affectionate nickname fits you perfectly. And...

I need a backspace button for my mouth

Because sometimes, the filter just doesn’t work As a trained copywriter, I’ve learnt to ‘write as I speak’. It’s a vital skill for creating engaging copy that keeps people reading. So, writing as I speak has now become second nature for me. But what it’s also done is...

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