Tackling the best way to write copy in 2018

Banish the old buzzwords and talk to people Ok, I admit it. I’m somewhat of a Facebook stalking junkie. I belong to a few Facebook groups that are relevant to my business (but unsubscribed to the ones who did nothing but bitch). I don’t often participate (I’m a tad...

Why a copywriter is like a green smoothie

Copywriters may not be everyone’s taste, but we’re bloody good for you Who else loves when someone gives you a nickname? Not one of those mean kid ones at primary school that leave you deeply scarred for years, but an affectionate nickname fits you perfectly. And...

I need a backspace button for my mouth

Because sometimes, the filter just doesn’t work As a trained copywriter, I’ve learnt to ‘write as I speak’. It’s a vital skill for creating engaging copy that keeps people reading. So, writing as I speak has now become second nature for me. But what it’s also done is...

Want to know what really makes a copywriter hot?

Read on if you’re a little curious Have you got one of those friends who always shares those ‘too much information’ stories? Well, today that’s me. I’m about to tell you what makes a copywriter hot. The hot that makes me go ‘OMG that’s amazing’. Powerful eye candy....

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