The Curious Copywriter
Let’s skip the awkward ‘about me’ bit.
I’d rather show you what it’s like to work with me.
The Best Words Are Usually Hiding in Plain Sight.
Most people think they’re hiring me to write.
They’re not.
They’re hiring me to listen.
I’ve lost count of how many times a client has apologised before a discovery call.
‘I don’t really know what I want to say.’
Then, somewhere between the stories, the tangents and the ‘this probably isn’t important…’ moments, they say the exact thing their customers need to hear.
They just don’t realise they’ve said it.
That’s my favourite part.
I’m endlessly curious about people, their businesses and the little details they almost skip over. The throwaway comments. The stories they don’t think matter. The reason they started. The way they describe what they do when they stop trying to sound professional.
Because that’s where the real story is.
I don’t believe great copy comes from clever words.
I believe it comes from asking better questions.
‘The words are already there. I just help you find them.’
Meet Mon (That’s Me!)
Writing my own About page gives me the ick.
I say that as someone who’s written hundreds of them.
One of the first things you’ll hear me say to a client is, “It’s so much easier when you’re writing about someone else.” Trust me, even copywriters struggle when it’s our turn.
So… here’s my best shot.
I’ve always had one of those faces people seem to want to talk to.
Maybe it’s the smile. Maybe I just look like I won’t judge. Either way, it’s led to some pretty unexpected conversations. I’ve had complete strangers tell me their life stories on planes, in restaurants and, yes, even while washing my hands in a public bathroom.
I wouldn’t change that for the world.
I love people (mostly).
I love hearing what makes people tick and the little stories they randomly share (or overshare) with me.
When I’m not writing, I’m in what I lovingly call mumtirement. I’m a wife, a mum to adult kids, a nan to three beautiful granddaughters, a best friend of more than 30 years and someone who gets far too excited over thoughtful little gifts. Give me the ocean, a cocktail, a good laugh and the people I love, and I’m one happy Mon.
The people closest to me know I’ll always be in their corner.
I’d like to think my clients do too.
Because your website isn’t just another project to me.
It’s a big piece of who you are.
And that’s worth getting right.
→ Things You Probably Didn’t Need to Know! ←
I can balance a spoon on my nose
Currently enjoying mumtirement and nanhood
Proud servant to an elderly cat & 3 blue tongue lizards
Extra pickles always (especially on a veggie burger)
I never say no to the ocean and a cocktail
Ready to Get Your Story Right?.
You’ve got the story. Let’s find the words.