Why copywriters are so important for any business

Let me ask you a question.

Do you like writing?

And by writing, I mean proper SEO copywriting that you need for your business – writing your website content, blogs, product descriptions, bios etc.

Some business owners will say, ‘I love writing’, but they don’t have the time to ensure it’s Google-worthy.

Honestly, having an SEO copywriter on your team is a must in today’s online business world.

Why?

Because to reach your audience, you need to produce content that appeals to them, have a website that ranks well, have bios that promote you well, and have enticing product descriptions that search engines can find.

What does an SEO copywriter do?

An SEO copywriter (that’s me!) writes your content – from blogs, websites, and everything in between. Using techniques that Google and humans love, your content is enticing to your ideal audience and is sprinkled with keywords to help your content be found online.

If you don’t use keywords, your content will be lost in cyberspace.

But it’s also a fine line, and you don’t want to stuff keywords everywhere and risk getting punished by Google.

The job of an SEO copywriter is to know how to write to satisfy Google and humans.

And with Google constantly changing ranking factors, knowing what you should be writing and how is often a juggle.

For example, did you know that Google now favours people-first copywriting?

What the heck is people-first copywriting?

You’ve probably seen the rise of AI-produced content. Many people use it to produce a lot of content without doing the work.

But trust me; it has its downsides. You can read more in my blog, A copywriter’s tips on why you should avoid writing content for Google!

In a nutshell, Google wants to see (and rank) content written for humans and not stuffed full of keywords. They want to crack down on AI-produced content, which is often mass-produced and doesn’t read well.

Sure, AI could write you a blog in next to no time, but it will have errors, and you can’t be guaranteed that what you’ll get is original.

And when it comes to creating content for your audience, you want to be original. You also want your content to be informative and make your audience feel like you’re having a convo with them. Keyword-stuffed content is bloody obvious and will never read well (in my humble copywriter’s opinion).

So, what can an SEO copywriter do for your business?

SEO copywriters can help you with all your copywriting for your online business:

• Website copy
• Blog content
• Product descriptions
• Bios (Facebook, LinkedIn etc.)
• Social media snippets
• eNewsletters
• Email sequences

To start, I’d highly recommend looking at your website copywriting. Are you promoting your business in the right light?

If your website is full of technical jargon and all about you, I can honestly tell you that it’s not want your audience wants to hear. Remember that your audience thinks, ‘What’s in it for me’.

Anytime you write content, the first rule is to hold a conversation with your audience, share your experience and show your audience how you relate to them.

Once your website sells you in the right light, the next step is to consider blog copywriting. Once a month is fine and a great start to give Google and your audience fresh content.

Find topics your audience wants to learn about and go from there. And most importantly, use your keywords in your title and description tags, and headings.

Many clients couple their blog with an eNewsletter and use the blog content as the basis. It’s a great way to let your audience know you’ve got a new blog available and to add in extra bits like a product of the month, service reminders, office closures and so on.

Want to add an SEO copywriter to your online business team?

There’s nothing better than having a trained SEO copywriter to call upon for all your writing needs. Working with a copywriter is easy (I promise), and with very little input, you can produce content that Google and humans love.

Please feel free to email me so we can connect and start the conversation.