Whoa. Stop. Wait a Minute! That’s what you what your customer to do in the first 3 seconds when they look at your advertisement or website. If you don’t achieve this, you may as well kiss them goodbye and stand on the dock waving as they sail away to visit your competitor.
If you get your headline correct, you are 80% on the way to a successful advertisement. Why? Because the customer will stop and read your ad. Headlines grab attention.
Let’s have a look at the 19 Top Headline formulas, proven by time to really work.
- The How To
- Ask a Question
- Who Else Wants…?
- The Secret of…
- Here Is A Method That Is Helping….
- Little Known Ways to…
- Get Rid Of…Once And For All
- Here’s a Quick Way To…
- Now You Can Have…
- Have…You Can Be Proud Of
- What Everybody Ought to Know About…
- The Testimonial
- Issue a Command
- The News
- Headline a deadline for a special offer
- Free offers often pull in a great response
- Headlines to alert your target market
- The Fear of Loss Headline
- The Intrigue Headline
As you can see, there are many ways to stop people, and you don’t need to be as obvious as the crossing lady in her fluoro gear, holding a big STOP sign.
Take some time out to examine your marketing material and in particular, click onto your website and see if you would stop. Get creative and have a go. If you require help, give me a call.
Stay tuned, my next blog will look at features versus benefits.
PS – You know you’ve had a great laugh when the mascara is running down your face in tear drops, your cheeks feel like they are going to explode, you’re gasping for air and everything in your belly has been shaken more than a milkshake at Wendy’s!