by monstar | Oct 5, 2026 | Copywriting
You’ve decided it’s time for a shiny new website. Or maybe the old one has finally reached the “yeah, we really need to do something about that” stage. Either way, it’s all a bit exciting. Then you start adding up the costs. There’s the web designer. The developer....
by monstar | Aug 14, 2026 | Blog
I use AI. Yes, I said it. And considering I’ve been a professional copywriter for more than 17 years, you might expect me to follow that confession with a long list of reasons why AI will never replace a real writer. But I’m not going to. Because I like AI. I use it...
by monstar | Jun 30, 2026 | Blog
I get my lashes done every two weeks. Which probably tells you two things about me: I like low-effort, high-impact life choices I’m loyal once I find someone good Finding “your trusted person” is everything We moved recently, which meant I had to find a new lash tech....
by monstar | May 27, 2026 | Blog
We’re regulars. Not in a ‘we go every single night’ way.But enough that when we walk in, there’s a bit of recognition. A smile. Sometimes ‘Mon style nachos?’. And honestly? That tiny moment does more than any marketing ever could. Because it makes you feel known. It’s...
by monstar | Oct 23, 2025 | Blog
The Psychology Behind Copy That Sells Fun Stuff (Because fun and strategy can totally hang out together) Let’s be honest. When your brand is full of personality, it’s tempting to think your copy should just ‘go with the vibe.’ Bright colours, cheeky...
