by monstar | Oct 5, 2026 | Copywriting
You’ve decided it’s time for a shiny new website. Or maybe the old one has finally reached the “yeah, we really need to do something about that” stage. Either way, it’s all a bit exciting. Then you start adding up the costs. There’s the web designer. The developer....
by monstar | Aug 14, 2026 | Blog
I use AI. Yes, I said it. And considering I’ve been a professional copywriter for more than 17 years, you might expect me to follow that confession with a long list of reasons why AI will never replace a real writer. But I’m not going to. Because I like AI. I use it...
by monstar | May 27, 2026 | Blog
We’re regulars. Not in a ‘we go every single night’ way.But enough that when we walk in, there’s a bit of recognition. A smile. Sometimes ‘Mon style nachos?’. And honestly? That tiny moment does more than any marketing ever could. Because it makes you feel known. It’s...
by monstar | Apr 9, 2026 | Blog
What Learning Filipino at My Local Bar Taught Me About Communication (and Copywriting) We’re those people. You know the ones. The ones who go to their local and somehow end up knowing everyone’s name. The bartender, the venue manager, the waiter from the place down...
by monstar | Jun 23, 2025 | Blog
Ever read a business’s Instagram caption and thought, “Did a robot write this?” Or clicked on a website and immediately got hit with “synergy-driven innovation solutions” and noped out? Yeah. That’s what happens when a brand doesn’t have a voice. Or worse… It...
