by monstar | Apr 26, 2023 | Blog
With the rise of AI like ChatGPT, Google has updated a ranking factor to determine whether your copy is human or robotic. More and more businesses are aware of this and, as a result, run their copy through AI detector tools like Copyleaks. As a copywriter, this is a...
by monstar | Mar 16, 2023 | Blog
As a trained SEO copywriter, you’re probably thinking, ‘Mon, why the hell would you say to avoid writing content for Google’. Seriously, isn’t that the purpose of the content? To increase your rankings? Well yes, of course it is! BUT… Times are changing. Gone are the...
by monstar | Jan 17, 2023 | Blog Copywriting, Monstar thoughts
I’m a human copywriter, so it’s natural to get a little bit ‘wobbly’ when you see people promoting AI copywriting as the ‘next best thing’. I can honestly tell you it’s not really! And that’s not just because I’m a real-life human SEO copywriter. There’s a whole mixed...
by monstar | May 6, 2018 | Blog, Blog Copywriting
Little blogging tips from leading experts As a copywriter, I promote that you should be blogging. As a business owner, mum, wife, driving instructor, social planner, cook, cleaner, pizza maker, zookeeper, financial controller, car fixer, and Netflix binge watcher, I...
by monstar | Mar 6, 2018 | Blog Copywriting
Sweaty confessions of a blog copywriter This is not the easiest blog post to write. In fact, I don’t really feel like writing it, but I must. I haven’t been giving any love in quite some time, and I’m noticing the drought. So, I cheated. My Gawd. I did it. We’re...