SEO Website copywriting & content creation
Helping you with website content that converts customers and rank better in Google
Is your website content (your copywriting) cutting it?
The words on your website need to work – to speak to your audience, to guide them, to lead them on a journey and to help them buy.
And they need to be ranked highly in search engines.
Your website copywriting and your SEO tags is what can make or break you. You need to craft a delicate line of selling (without the sleaze) with hitting emotions and the psychology of why people buy from you. And use SEO copywriting principles that Google will rank.
If you find that people jump off your website quickly (or aren’t even finding it), then it may be that your words aren’t cutting it.
And that’s where you need an SEO copywriter on your team. Why spend hours trying to write when you can outsource it?
‘I get SO MANY bookings from my website and everyone comments how much they love it. You’re such a big part of that with your amazing copy!’
The benefits of working with an SEO Copywriter
Flip your features into benefits
Stand out and be unique
Engage in conversations
Use keywords to rank
Trained SEO copywriter
100s of happy clients
Plus
A trained set of copywriting eyes
If you’ve already written website content, that’s great. I can work with what you have, polish it up, incorporate keywords and make it more witty, light-hearted and conversational (the type of copy that converts).
Extensive copywriting experience
As a fully trained copywriter whose crafted copy for many years, I’ve worked with clients in a range of industries. That’s part of being a creative copywriter – being adaptable.
SEO website copywriting – what’s included:
Briefing
I will ask you to fill out my briefing docs, or we’ll have a phone call briefing so we’re both on the same page with your copywriting. It’s handy to hear how you talk before I write. I also will press you for information to get everything out of your head. I’m trained to ask the tough questions.
Copywriting
Once I have an insight into your world and we’ve had a thorough briefing, I will do my research. I look at others like you and how they’re ranking and so on. From there, I write your first draft. Most clients come back with minimal revisions – that’s because I try to get it right from the start.
Review
When your first draft is ready, I send it to you in a doc that you can mark up. I suggest you make comments if there’s anything you need changed or added. I’ll explain how to do the ‘Rest Test!’. Send it back to me and I’ll create your final copy that you can upload to your website.
Who uses my SEO Copywriting services?
My clients come from a range of industries but one thing they all have in common is wanting to have a well-written website, blogs or bios!
I’ve worked with tradies, lawyers, bookkeepers, coaches, PTs, website developers, social media managers, psychologists, animation specialists and many more. Being flexible and creative is part of the copywriting world.
I’m also a freelance copywriter contracted to the global award-winning SEO company StudioHawk so I know a thing or two about SEO copywriting.
If you’ve got a sense of humour, know that copy is killer for content creation and have faith I can do what I say, you’re my kind of client.
Work with an expert
I was trained by the leading copywriting coach, Bernadette at the Australian School of Copywriting back in 2009. I’ve updated skills over the years to train as an SEO copywriter.
Get more clicks
SEO copy starts with your meta titles, so I help you to get more clicks through a search engine results page to start. From there I’ll craft copywriting with layout suggestions to help people click to buy.
Create a brand voice
Copywriting helps you create a brand voice and remain consistent online. It’s important to know how your customers speak, to listen and then write words they will relate to.
Blush-worthy copywriting praise from clients
You are amazing! Thank you! I seriously don’t know what I would have done without you. Thank you so much for sending through the product descriptions. You are truly magnificent! And your blog writing makes me sound smart…
I first approached Monique to assist me with a rebranding of my business. The first stop was the content for my website. Monique listened patiently while I went over the ideas I had, and carefully considered the look and feel I said I was going for. When she came back with my first draft, I was absolutely beaming! It was like she was reading my mind – but writing it better! If I had any changes or suggestions, Monique was quick to come up with something else that fit perfectly, without making me feel like I was being a pain in the backside. I am totally in love with the content she has written, and have now sent her on her next mission for me… my advertising flyers! Thanks Mon! You really are my shining MonSTAR!
I recently approached Mon to help me work on a sales letter for my business. She was incredible!!!!! Mon went above and beyond what I was expecting and came out the other side with a beautifully written letter that would surely make any sane person jump at the chance to work with me! Her attention to detail, sound advice and words of wisdom were all so very much appreciated and made working with her, a really easy relaxing experience. Mon put my mind at ease when I was struggling to find the words to put my idea in place. Thank you Mon for everything!!!!
I have had the greatest pleasure engaging Monique to assist me with copywriting for not only my own business but also to assist my clients. She has been engaged to polish blog posts, newsletters, email campaigns and also write copy from bullet points supplied for blog posts and various marketing collateral. She is a talented gem to work with and I will continue to use Monique’s services into the future.
Real results
Copywriting case study: Megan Dent Makeup Artist
The gorgeous Megan came to me while she was redesigning her website. She knew her words weren’t working to make sales, but she didn’t know what else to do. So, we started working together (along with her amazing designer). Megan is now ranking on page 1 of Google for ‘Makeup workshops, Brisbane’ amongst others.
Here’s what Megan said:
‘I just wanted to say how grateful I am for all the work you did on my website last year. I get SO MANY bookings from my website and everyone comments how much they love it. Just wanted to share that with you as you are such a big part of that with your amazing copy!!’
What does SEO copywriting cost?
Once I get to know what you need, I will work out a package rate for the copywriting project. As a business owner, I understand marketing budgets constraints and offer some flexibility to long-term or return customers.
As a guideline my website copywriting starts from $260 per page or from $320 for a landing page.
All your SEO copywriting questions answered
What’s the difference between copywriting and SEO copywriting?
The main difference is that SEO copywriting incorporates the principles of copywriting but adds a second layer – the one that Google loves. SEO copywriting uses relevant keywords in all the right places.
Is SEO copywriting just keyword stuffing?
No!! I hate obvious keyword stuffing. Sure, SEO copywriting involves using keywords – but they’re used strategically. As a human, I write for humans first (to create connections), then incorporate the keywords for Google.
Can I do one website page at a time?
If that works better for your marketing budget, then sure you can. However, I won’t be able to offer discounts for writing this way. Package deals apply if the copy is all done at one time.
Will you be free to do regular copywriting work?
That depends on the volume and what I have booked in – but please ask. I have clients who I do regular work for, and we’ve built up an amazing rapport that copywriting becomes quicker over time.
How many rounds of revisions do you offer?
Just one! I know that doesn’t sound huge but honestly, it’s not needed. I’m a perfectionist who likes to get it right from the start to save too much back and forwards too. A client the other day came back to say, ‘I’ve only got to change 2 words if that’s ok and it’s perfect’. That’s why 1 round of revisions works for me.
How long does it take to receive my copy?
When we chat, I will give you an indication of the timeline, depending on the jobs I have booked in. Generally, I can turn jobs around within a couple of weeks. I do have timelines for you to return revisions too, but I can tell you all my T&Cs if we work together.
What if I hate what you write?
If you’ve read my website and like how it reads, and you’ve read my true testimonials, you shouldn’t hate what I write. That’s another reason I work with people I click with as I believe you’ll like my style of writing.
Do you offer guarantees?
As SEO is a huge beast, with copywriting being one factor, I can’t guarantee that my copy alone will get you ranking higher. Yes, it will help – but if you’ve got other SEO issues happening, I can’t be responsible.
What payment types do you accept?
As a soloist business owner who runs a small ship, I accept direct deposit payments to a nominated account. My payment terms are 50% upfront with the final 50% being due within 7 days of the final draft being issued.
Shall we revamp your website SEO copywriting?
I love writing content for websites (but I bet you don’t). Please let me do what I love!