How to get your blog shared without getting on your knees
‘Coz that’s not the way quality girls get likes Have you ever been listening to a webinar, doodling on your notepad, twisting your hair around your finger, checking emails, when pow – the speaker says something that gives you a giggle, and it becomes the ONLY thing...
I need a backspace button for my mouth
Because sometimes, the filter just doesn’t work As a trained copywriter, I’ve learnt to ‘write as I speak’. It’s a vital skill for creating engaging copy that keeps people reading. So, writing as I speak has now become second nature for me. But what it’s also done is...
Want to know what really makes a copywriter hot?
Read on if you’re a little curious Have you got one of those friends who always shares those ‘too much information’ stories? Well, today that’s me. I’m about to tell you what makes a copywriter hot. The hot that makes me go ‘OMG that’s amazing’. Powerful eye candy....
It’s obvious that Ford uses a copywriter
Here’s how I picked it up. When most people are watching TV, they hang out for the ad breaks to run to the loo, grab a drink or look at their phone. Not me – I’m not normal. You see, being a copywriter does have downfalls. I check my phone during the show and pay...
How I accidentally increased my website hits by 329.03%
And all I did was blog about a trend I saw on Facebook… I’ve been a blog writer for a while now. I blog about copywriting, giving you little tips that I think you’ll find useful for your own online business. But a couple of weeks ago, I tried something a bit...
The rise of ‘Negative Nancy’ online marketing
As a copywriter, I’m not a fan of this trend – but geez it works By the end of 2016 I was totally over Facebook groups. All the whinging, all the sooking, all the negativity, all the passive-aggressive competitiveness. I was drained, I was over it and honestly, it...
A copywriter who makes typos – how shameful
I hate to be the one to break it to you, but typos happen. Seriously. Some days it doesn’t matter how many times I re-read my words, typos appear like seagulls at Maccas.
How I smoozed the crap outta Holden
And the only thing I flashed was my copywriting skills… A couple of months ago my new baby girl, Precious, came into my life. I may be a biased mum, but she’s totally amazing. She never whinges and she’s super responsive. And pretty – oh boy is she pretty. I love my...
Bug me in the shops and I’ll out-talk you (every time)
Seriously buddy you suck at sales - you need a copywriter Damn my face, damn it to hell. For some reason, it keeps looking happy. It’s been a curse I’ve lived with for years. It seems anywhere I go, my face screams, ‘I’m a friendly chick, yes please talk to me and...
What is a ghostwriter (in a copywriter’s opinion)?
And why I'll never be a ghostwriter I have a secret SEO squirrel working with me. And he’s a real gun. He totally gets all that technical SEO shit that my creative brain doesn’t want to think about. But when he started blabbing on about how well I’d rank for...
Your $10 blog post will never go viral
I don’t even know why you’d bother... It happens in every industry. Amateur hacks who swoop in, undercharging clients for a service and promoting it all over social media. They’re the ones who make you (the pro), want to reach through your computer screen and shake...
Just because you can write, doesn’t mean you’re a copywriter
People think I must absolutely rock at creative writing. They think I was that nerdy girl at school who thrived in English class, lapping up every word the teacher said and turning it into a career. Wrong. I wasn’t nerdy…But I did love English. And having 2 parents...
Get to know your target market before you write your copy
What comes first, your target market or your copywriting? Unlike the old question, ‘What came first – the chicken or the egg’, the answer to this is a no-brainer. You’d be surprised how many VAs still haven’t worked this out. And when you come to me for copywriting,...
7 elements for writing just about anything
I'm spewing that my kids are too old for fairy tales At 17 and 15, if I tried to tell them a bedtime story, I’d have to stay up past my own bedtime – screw that, I need sleep. I loved being able to express my creative side and tell them the funniest, unique bedtime...
How to write a seductive headline
And leave your reader wanting more… What’s the first thing you see when you look at most webpages, blogs, newsletters or printed ads? If you answered a headline, you’re correct. But in today’s visual world, I’d also accept a photo/graphic as a correct answer, as they...
