The rise of ‘Negative Nancy’ online marketing

The rise of ‘Negative Nancy’ online marketing

As a copywriter, I’m not a fan of this trend – but geez it works   By the end of 2016 I was totally over Facebook groups. All the whinging, all the sooking, all the negativity, all the passive-aggressive competitiveness. I was drained, I was over it and honestly, it...

How I smoozed the crap outta Holden

How I smoozed the crap outta Holden

And the only thing I flashed was my copywriting skills… A couple of months ago my new baby girl, Precious, came into my life. I may be a biased mum, but she’s totally amazing. She never whinges and she’s super responsive. And pretty – oh boy is she pretty. I love my...

Bug me in the shops and I’ll out-talk you (every time)

Bug me in the shops and I’ll out-talk you (every time)

Seriously buddy you suck at sales - you need a copywriter Damn my face, damn it to hell. For some reason, it keeps looking happy. It’s been a curse I’ve lived with for years. It seems anywhere I go, my face screams, ‘I’m a friendly chick, yes please talk to me and...

What is a ghostwriter (in a copywriter’s opinion)?

What is a ghostwriter (in a copywriter’s opinion)?

And why I'll never be a ghostwriter I have a secret SEO squirrel working with me. And he’s a real gun. He totally gets all that technical SEO shit that my creative brain doesn’t want to think about. But when he started blabbing on about how well I’d rank for...

Your $10 blog post will never go viral

Your $10 blog post will never go viral

I don’t even know why you’d bother... It happens in every industry. Amateur hacks who swoop in, undercharging clients for a service and promoting it all over social media. They’re the ones who make you (the pro), want to reach through your computer screen and shake...

Get to know your target market before you write your copy

Get to know your target market before you write your copy

What comes first, your target market or your copywriting? Unlike the old question, ‘What came first – the chicken or the egg’, the answer to this is a no-brainer. You’d be surprised how many VAs still haven’t worked this out. And when you come to me for copywriting,...

7 elements for writing just about anything

7 elements for writing just about anything

I'm spewing that my kids are too old for fairy tales At 17 and 15, if I tried to tell them a bedtime story, I’d have to stay up past my own bedtime – screw that, I need sleep. I loved being able to express my creative side and tell them the funniest, unique bedtime...

How to write a seductive headline

How to write a seductive headline

And leave your reader wanting more… What’s the first thing you see when you look at most webpages, blogs, newsletters or printed ads? If you answered a headline, you’re correct. But in today’s visual world, I’d also accept a photo/graphic as a correct answer, as they...

A blog’s not a blog when it reads like a bog

A blog’s not a blog when it reads like a bog

Here’s why you need to write blogs for humans I thought I’d blurt out a quick blog about blogs! I’ve had a couple of people ask me lately how to write a blog for SEO purposes. You’ve all heard the experts harp on that blogs help with your website’s Google ranking (and...

I got socially smacked

I got socially smacked

And I think I liked it! I am one lucky chick. I have an awesome group of virtual assistants around me who have my back. Every time I post a blog, I get excited. My words are about to go out there into the big virtual world and some people (even just 2) may read what...

So I’m an attention seeker – deal with it

So I’m an attention seeker – deal with it

People seriously don’t give a shit about who you are Unless you’re a celebrity that is… In an egotistical, busy society, people simply don’t have time to read fluff or sort through your words to see what you offer. They want to know from the start what they’ll get and...

Linking words loved by a Belgian waffler

Linking words loved by a Belgian waffler

Write awesome long copy using these linking words If your long copy is too factual and pure nonsense, it’ll be super boring. If you want to keep your reader engaged, you need to step out of your business writing mindset and become a story teller. So how do you take a...

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