Get to know your target market before you write your copy

Get to know your target market before you write your copy

What comes first, your target market or your copywriting? Unlike the old question, ‘What came first – the chicken or the egg’, the answer to this is a no-brainer. You’d be surprised how many VAs still haven’t worked this out. And when you come to me for copywriting,...

7 elements for writing just about anything

7 elements for writing just about anything

I'm spewing that my kids are too old for fairy tales At 17 and 15, if I tried to tell them a bedtime story, I’d have to stay up past my own bedtime – screw that, I need sleep. I loved being able to express my creative side and tell them the funniest, unique bedtime...

How to write a seductive headline

How to write a seductive headline

And leave your reader wanting more… What’s the first thing you see when you look at most webpages, blogs, newsletters or printed ads? If you answered a headline, you’re correct. But in today’s visual world, I’d also accept a photo/graphic as a correct answer, as they...

A blog’s not a blog when it reads like a bog

A blog’s not a blog when it reads like a bog

Here’s why you need to write blogs for humans I thought I’d blurt out a quick blog about blogs! I’ve had a couple of people ask me lately how to write a blog for SEO purposes. You’ve all heard the experts harp on that blogs help with your website’s Google ranking (and...

I got socially smacked

I got socially smacked

And I think I liked it! I am one lucky chick. I have an awesome group of virtual assistants around me who have my back. Every time I post a blog, I get excited. My words are about to go out there into the big virtual world and some people (even just 2) may read what...

So I’m an attention seeker – deal with it

So I’m an attention seeker – deal with it

People seriously don’t give a shit about who you are Unless you’re a celebrity that is… In an egotistical, busy society, people simply don’t have time to read fluff or sort through your words to see what you offer. They want to know from the start what they’ll get and...

Linking words loved by a Belgian waffler

Linking words loved by a Belgian waffler

Write awesome long copy using these linking words If your long copy is too factual and pure nonsense, it’ll be super boring. If you want to keep your reader engaged, you need to step out of your business writing mindset and become a story teller. So how do you take a...

Copywriting Psychology

Copywriting Psychology

Why people buy your products/services Copywriting is more than merely stringing a few sentences together and hoping for the best. It’ll be glorious if it was this bloody easy trust me. The reason your copywriter will take a detailed brief is to get a detailed insight...

How to use copywriting as your weapon

How to use copywriting as your weapon

Weed out the tyre-kickers and convert real traffic When I first heard, 'the pen is mightier than the sword', I laughed and laughed (as I do). I had crazy visions of knights fighting with a BIC. I pictured them ready to battle - 'Hey Larry (coz a great knight must be...

If I wasn’t a copywriter, I’d be…

If I wasn’t a copywriter, I’d be…

Who’s up for some fun? I’m beginning to think that maybe I push the boundaries of Business's serious side. The way I see it, it's not like I'm needing to be all serious so employers hire me. I'm a copywriter. I am my boss. And if you happen to be stalking me, I assume...

Copywriting like a Monstar – short and sweet

Copywriting like a Monstar – short and sweet

I don’t like to think of myself as short. I’m more concentrated awesome Maybe it’s because I never realised how short I was until my little Monstars became teens and started towering above me. Do you know how hard it is to tell a teen something serious when you need...

I used to pick my nose, now I balance a spoon on it

I used to pick my nose, now I balance a spoon on it

I used to pick my nose, now I balance a spoon on it Confessions of a copywriter… Can you remember when you’re a kid and you discovered that you had boogers up your nose. Those tasty little morsels of gooey goodness that were the best thing you could find. It was so...

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