Copywriting for Product Descriptions
To help you sell more products online
The biggest mistake I see with online retailers is they only list the features of their product. Seriously – no one bloody cares. It’s always about ‘What’s in it for me?’.
To write compelling product descriptions that convert, you must change your features into benefits, appeal to egos, and make your products irresistible.
With most of us shopping online, you NEED to convince customers why they must have your product, grab their credit card, and spend their money with you. Otherwise, they’ll flick away to another site and buy your competitor’s product – and that sucks for you.
You NEED your product descriptions to
Use SEO principles to attract buyers to what you’re selling
Do more than list features and sell your product’s benefits
Let people know what you offer without boring them to death
Convert curious customers into compelled buyers
Be unique to the product and include relevant keywords
Recent examples of product description copywriting
Ready to make more sales?
If you’re running an eCommerce store, you need to have stand-out product descriptions that include SEO principles. How do yours measure up?