by monstar | Apr 9, 2026 | Blog
What Learning Filipino at My Local Bar Taught Me About Communication (and Copywriting) We’re those people. You know the ones. The ones who go to their local and somehow end up knowing everyone’s name. The bartender, the venue manager, the waiter from the place down...
by monstar | Oct 23, 2025 | Blog
The Psychology Behind Copy That Sells Fun Stuff (Because fun and strategy can totally hang out together) Let’s be honest. When your brand is full of personality, it’s tempting to think your copy should just ‘go with the vibe.’ Bright colours, cheeky...
by monstar | Oct 1, 2025 | Blog
Let me ask you a question. Have you ever written a blog, hit publish, and then…nothing. No emails. No new leads. Not even a pity like on Facebook. Just silence. It’s like shouting into the void while your dog looks at you like, ‘Was that worth three cups of coffee and...
by monstar | Jun 23, 2025 | Blog
Ever read a business’s Instagram caption and thought, “Did a robot write this?” Or clicked on a website and immediately got hit with “synergy-driven innovation solutions” and noped out? Yeah. That’s what happens when a brand doesn’t have a voice. Or worse… It...
by monstar | May 1, 2025 | Blog
So you used ChatGPT to write a blog post… I can tell. I want to start by taking a wild guess where you’re at with writing your SEO blogs: You don’t have time You’ve got no clue what to say You’re staring at a blank page thinking, ‘Hell no’ (perhaps swearing a bit),...
