by admin | Nov 24, 2011 | Monstar thoughts
I am stepping out of my rut today and writing blogs. The kids are at school, the hubbie is asleep after night shift and I finally have some peace and quiet to be creative. When you’re a freelancer, Mondays no longer suck! I plan to bring to my loyal followers an...
by admin | Nov 24, 2011 | Copywriting
With so many tips and tricks around for how to write effect copy for your business, today I thought we could look at the mistakes to avoid. Before we begin, let’s refresh and remember the most important word in advertising is ‘you’. It’s all about you! Who’s ever read...
by admin | Nov 24, 2011 | Copywriting
So you’ve read my blogs about the right words to use but none of this will help you if you copy is still unclear. Today I thought I’d give you some tips to improve your clarity. Place important words at the end of your sentence. EG: Instead of saying ‘Your family...
by admin | Nov 24, 2011 | Copywriting
My past blogs have focussed heavily on wording as I am a copywriter and words are my world! Wording is so important in your promotional materials. If you get the words right, you have more chances to sell your product or service. One of my petty annoyances is seeing...
by admin | Nov 24, 2011 | Copywriting
In all promotional copy, the most important words are those that ultimately lead to sales. After all, isn’t that the point of promotional materials? Most people wouldn’t spend money on an advertisement if they didn’t want a sale to result. If you’re like me, you don’t...
